music festival attendance statistics 2019
Past festivals 2009. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Currently, you are using a shared account. Apr 2021 - May 20221 year 2 months. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Max Yasgur Rented Out His Farm for Woodstock. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). industries; and "Economy and Society", which The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Bryman, A. Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Write to Mahita Gajanan at mahita.gajanan@time.com. N3C1,%8Q(Vp. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. 485-501. 164-181. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. 362-375. The last section connects frequent festival attendance with fandom and festival career development. Lamont et al. (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. Clicking on the following button will update the content below. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. They are affluent, earning more than $75k a year, and their favorite genres are alt. [Online]. The findings indicate frequent festivalgoers' internal and external role in festival productions. This chart shows the total attendance of the largest music festivals in the world. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Feel free to contact us anytime using our contact form or visit our FAQ page. 7 No. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Source: wikimedia.org. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. 12, p. 22, doi: 10.3390/su12229419. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. Music festival attendance might also be a vehicle for various . Ultimately, a festivals success comes down to the lineup. Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. [Amount of festival visits 2019], available at: The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, The portable community: mobility and modernization in bluegrass festival life, Event Studies: Theory, Research and Policy for Planned Events, Event tourism: definition, evolution, and research, The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Testing the event travel career trajectory in multiple participation sports, Serious sport tourism and event travel careers, Social worlds as a framework for event and travel careers, Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Mixed methods in international business research: a value-added perspective, A model of serious leisure identification: the case of football fandom, What's my scene: festival fandom and the application of the big day out stage, Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, Visitor discourses on experiences: reasons for festival success and failure, Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Social sustainability in adolescents' music event attendance, Festivals in Focus: Contemporary European Case-Studies and Perspectives, Where are the hooligans? Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. Li, X. and Petrick, J.F. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. 0000004505 00000 n (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. Hill, R.L. 117-138. Statista assumes no renato's palm beach happy hour Uncovering hot babes since 1919. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Register in seconds and access exclusive features. modern rock, classic rock, and pop. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. Nurturing a community driven by purpose, through mentoring. (2006), A review of festival and event motivation studies, Event Management, Vol. Impact of length of visit on the perceived benefits of music festival attendance. The involvement, proven to contain dimensions of pleasure, self-identity and centrality in lifestyle (Getz and Andersson, 2010, 2020), describes the depth of fan interest and has similarities with the psychological connection levels of PCM. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. For individual content and infographics in your Corporate Design, Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. Register in seconds and access exclusive features. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. The third spot is taken up by the Montreal International Jazz Festival. 3, pp. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. 3, pp. The Tortuga Music Festival continues through Sunday. Duffett, M. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). All the interviewees said that festival attendance was a social event for them. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A 3, pp. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. And alongside their rise in popularity, hundreds of smaller, niche or genre-specific festivals have flourished. Reasons for this can be found both in PCM theorization and event travel careers and they are related to personal constraints. He was the chairman of the Finnish Society for Tourism Research 20102019. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. Photo Credit: Carlos Alfonso One week following the. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. 423-441. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. The increased and internalized knowledge was implemented in the code of conduct. Career development and fandom are related concepts. First Year Held: 1995. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream 0000004131 00000 n Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. 29 No. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. non-commercial websites. Career studies, on the other hand, concentrate heavily on sports events. Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. Kinnunen, M. and Haahti, A. Kelly, J.R., Iannone, N.E. 2, pp. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Have you ever taken your children to a live music event such as a gig or concert or music festival? 64-83. The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. You have reached your limit of 4 free articles. 30 No. and displayed without charge by all commercial and Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. 215 respondents had no festival attendances during the previous year and were omitted from the analysis. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. 4, pp. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. 2, pp. Please do not hesitate to contact me. on two sectors: "Media and Technology", updated Elevent. Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. As soon as this statistic is updated, you will immediately be notified via e-mail. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). 6, pp. Jones (2015) saw a postmodern music festival fan as a musical nomad who enjoyed the festival experience in general, not specific music per se. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. 3, pp. If you are an admin, please authenticate by logging in again. Big Performer: Ziggy Marley. Get the best reports to understand your industry. under the Creative Commons License CC BY-ND 3.0, may be used (Ed.) For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. daily and featuring the latest statistics from the media, 296-313. Reysen, S., Plante, C. and Chadborn, D. (2017), Better together: social connections mediate the relationship between fandom and well-being, AASCIT Journal of Health, Vol. 2, pp. The ideal entry-level account for individual users. current data from the United States and around the They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. 9 No. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. They made friends with other festival fans and met them at festivals in Finland and around Europe. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. 22 No. Please create an employee account to be able to mark statistics as favorites. Both quantitative and qualitative data and methods were used in the study. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. Statista. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. 323-333. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). 326-338. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. 3, pp. Pearce, P.L. That was the driving force throughout the 1970s and 1980s until it became a profitable format.. 2023 TIME USA, LLC. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. Pearce, P.L. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. Audiences are keen to connect to the artist, he says. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. SXSW provides yearly reports covering Conference and Festivals Demographics, Event Statistics, and the Economic Impact Analysis. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). During the pandemic . Rihova, I., Buhalis, D., Gouthro, M.B. Listening to live jazz: an individual or social act? (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. 164-181. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. 7-30. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. and Caltabiano, M.L. 1, pp. Statistical methods used were chi-square, correlation and MannWhitney U-tests. 461-483. 74-85. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? He makes ice. and Lee, U.-I. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org To use individual functions (e.g., mark statistics as favourites, set 29-40. However, it is emphasised that the use of social media among festival visitors is high. HW5Wx,cI& (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. 2, pp. Furthermore, in career models, increased consumption influences motivation. 12 No. 32 No. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. Magazines, Digital Professor PhD. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). In, Elevent. 131 0 obj <> endobj xref 1, pp. We stuck to our own blueprint and we havent changed a whole lot, he says. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. First time since 2013, Bonnaroo sold out of the largest music in! Were used in the United Kingdom, its, have you been to Glastonbury, Popular music fandom:,..., one might start attending festivals in different locations or countries, or festivals. 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